It was great to catch up with everyone who came along to the In House Recruitment EXPO Exhibition, in London last week. All told us they were there to learn about the latest trends and discover solutions to the problems they are currently encountering in the recruitment sector.
One issue that stood out was that encountered by retailers trying to fill Store Manager positions. The regionalised candidate market is highly competitive, with staff loyalty to big-brand employers making life very difficult for them.
It appears that Store Managers promoted from the shop floor tend to stay in roles for some time, building store-level experience. When a similar job comes along it was felt they were seeing it as a purely lateral opportunity, unless the employer brand or the product segment was particularly appealing.
Some of the larger retailers told us that their advertising channels produce a great deal of waste applications, while direct sourcing on social media yielded a poor response. Naturally, we were there to show them how MapUp worked to discover where the right people were for their roles, and how JobsTheWord could directly market to them.
We demonstrated this example to one recruiter, who was searching for a fashion brand Store Manager in North London:
Postcode Radius : Within 10 miles of N22 Muswell Hill & Wood Green
Group 1 (OR) : store manager, store management, retail manager, retail management, assistant store manager
Group 2 (OR) : new look, debenhams, john lewis, next, burton, clarks, gap, river island, oasis, topshop, miss selfridge, coast, mango
This advanced search produces the following MapUp heat map visualisation of 3485 candidates
Once we discovered where suitable candidates were located, we then told them of our ability to invite the most highly-matched individuals, via a personalised email, to engage with them directly. And that the first applications start arriving within hours!
We are, of course, delighted to have several new clients trying out our service.
Get in touch to find out more
[contact-form-7 id=”5099″ title=”Blog Get in Touch”]