1,533 Candidate Voices Can't Be Wrong

We are secretly quietly pleased that our Candidate Voice survey has caused a few ripples in the recruitment industry lake.

We originally asked a sample of 230 candidates a very simple question:

How would you prefer to be approached by an employer about a role?

and 74% said they wanted to receive a personal email.

We then ran the statistics which gave us a 95% Confidence Interval (CI) for this proportion of between 68%-79%.

However, it would seem that some recruiters still needed to be convinced so we have been asking the same question again.

With 1,533 responses so far, this 95% CI has narrowed to 70-75%. In other words there is only a 5% chance that the true proportion of candidates could fall outside this range.

We also asked whether candidates would prefer a telephone call which produced a 95% CI of 17-22%.

Only a 95% CI of 4-7% want to be approached by a recruitment agency or on LinkedIn.

The message?

Email marketing is a powerful tool if recruiters are serious about improving both the candidate experience and their return on sourcing investments.

Mike Sandiford
Head of Partnerships
0207 193 9931

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