We are secretly quietly pleased that our Candidate Voice survey has caused a few ripples in the recruitment industry lake.
We originally asked a sample of 230 candidates a very simple question:
How would you prefer to be approached by an employer about a role?
and 74% said they wanted to receive a personal email.
We then ran the statistics which gave us a 95% Confidence Interval (CI) for this proportion of between 68%-79%.
However, it would seem that some recruiters still needed to be convinced so we have been asking the same question again.
With 1,533 responses so far, this 95% CI has narrowed to 70-75%. In other words there is only a 5% chance that the true proportion of candidates could fall outside this range.
We also asked whether candidates would prefer a telephone call which produced a 95% CI of 17-22%.
Only a 95% CI of 4-7% want to be approached by a recruitment agency or on LinkedIn.
Email marketing is a powerful tool if recruiters are serious about improving both the candidate experience and their return on sourcing investments.